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Tuesday, 22 March 2016 18:10

22 March 2016


The Council for the Welfare of Children (CWC) conducted its Branding and Advocacy Session last March 21, 2016 at the Bellevue Hotel, Quezon City.

The Branding and Advocacy Session was attended by the CWC staff, Deputy Executive Director (DED) Atty. Marijoy D. Segui, and Mr. Nurveyev “Wowie” de Leon as the resource person for the event.

The aim of the activity is to address the need for stronger visibility and presence of the CWC.


The CWC Staff together with DED Atty. Marijoy Segui and Mr. de Leon (Upper portion); Mr. de Leon discussing Branding and Imaging to the participants (Lower left); and DED Atty. Marijoy Segui delivering her inspirational message (Lower right).

The morning session began with the introduction of participants and expectation setting. Mr. de Leon started by reviewing the advocacy activities of the CWC. Having gone through different milestones for 41 years, the CWC still aims to attain a high level of awareness and regard to the public.

He gave an insightful discussion on the need to promote brand and image, reiterating that garnering positive public opinion makes the institution relevant. Consequently, the CWC could create a leverage for the fulfillment of its mandate and agenda, he said.

For the afternoon session, Mr. de Leon and the participants focused on imaging planning for the CWC. The aim of the session is to formulate the Communication Plan to build and promote the CWC brand. Various strategies were raised and implementation methods were discussed.

After a series of brainstorming, the CWC came up with a new tagline “CWC, Making Things Happen for Children” which will be used in its various advocacy campaign.


Celaine Cabrera

Public Affairs Information Office

Council for the Welfare of Children

Telephone No.: 7811039 local 1005


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Written by Celaine Cabrera   
Wednesday, 02 March 2016 17:36

17 February 2016


The Council for the Welfare of Children and other partner agencies of the Department of Social Welfare and Development (DSWD) took part in the Press Conference and Photo Exhibit on Adoption as the launching event on the 2016 Adoption Consciousness Week last  February 15, 2016 (Monday) held at the Philippine Information Agency Auditorium.

The event is in annual observance of the Adoption Consciousness Celebration, as mandated in Proclamation No. 72 signed on 3 February 1999 by then former Hon. President Joseph Ejercito Estrada. The theme for this year’s Adoption Consciousness Week Celebration is entitled “Legal na Ampon Ako: Anak na Totoo” with English caption of “A Child Finds Worth in Legal Adoption” which is also the continuing theme for the 2015 celebration. The Adoption Consciousness Celebration will run from February 15- 21 2016.

Director Rosalie D. Dagulo, OIC- Assistant Bureau Director of the DSWD- Protective Services Bureau gave the opening remark on the Adoption Consciousness Celebration. Director Dagulo highlighted the successful partnership that was established between the DSWD, the Department of Interior and Local Government (DILG), the Department of Education (DepEd), and the Department of Health (DoH), Non-Government Organizations (NGOs), and other adoption stakeholders. Through the initiatives of the stakeholders, the DSWD foresees more individuals reaching out to local government offices and field offices asking about parental care. Furthermore, the role of the media was also accentuated as it conducted several consultations with the DSWD in conceptualizing some of their stories for the past few years.  The role of the media is crucial in giving out the correct information to be received by the public.

Adoptive Family from Kaisahang Buhay Foundation, Mrs. Melissa Moran and her daughter Ms. Carissa Moran shared their journey as a family. They both mentioned how tedious yet worthwhile it is as they went through the legal adoption process. Ms. Carissa revealed how being told about the truth of her adoption at the age of 3 years old never became an issue in her life while growing up.

Ms. Bea Marie Palace, an adoptee from the Norfil Foundation also shared her experience after learning that she was adopted. It was out of curiosity that Ms. Bea came to learn about it because she, too, never felt like she was adopted at all. She  recalled how it was hard for her and for her parents when she started to open-up and ask questions about her biological parents, yet they eventually accepted the idea that she’s longing to find her roots. Luckily, Norfil Foundation helped her contact her mom which was reported to be in Naga last year.

Director Pacita Sarino, the Bureau Director of the DSWD- Protective Services Bureau delivered the message for Undersecretary Vilma B. Cabrera. Usec. Cabrera’s message underscores how DSWD ensures that the poor, vulnerable, and the disadvantaged people are empowered for an improved quality of life. Usec. Cabrera’s message also noted with deep appreciation the presence and cooperation of its partner agencies such as the Norfil Foundation, Kaisang Buhay Foundation, Adoptive Families Foundation, Foster Adopt Support Group, Association of Child Care Agencies of the Philippines, Inter-Country Adoption Board representatives, the Council for the Welfare of Children  (CWC), staff of DSWD field offices, the Department of Interior and Local Government, and the Metropolitan Manila Development Authority (MMDA).

The invited media partners, panelists from DSWD, selected adoptive families/adult adoptees and other agencies actively participated in the Open Forum.

For the second part of the event, Director Sarino participated in the ribbon cutting together with Director Dagulo for the opening and viewing of the photo exhibit.



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Written by Celaine Cabrera   
Wednesday, 02 March 2016 17:16

10 February 2016


“I am the Solution! (Ako ang Solusyon!)”is the theme for the 20th National Awareness Week for the Prevention of Child Sexual Abuse and Exploitation, also known as the Child Sexual Abuse Awareness Week (CSAAW). The Council for the Welfare of Children (CWC) worked hand-in-hand together with the members of the Sub-Committee on Sexual Abuse and Commercial Sexual Exploitation of Children (SACSEC) group.

A kick-off activity commenced the CSAAW last February 08, 2016 at the Liwasang Aurora, Quezon City Circle for the morning activity. This was held in observance of the Presidential Proclamation No. 731 series of 1996 which aims to promote vigilance and unity against child abuse. This week-long activity is observed from February 08 to February 13, 2016.

The morning activity of the kick-off event was graced by Honorable Mayor Herbert M. Bautista

of Quezon City (Top Left); Executive Director Patricia Patricia Luna of the CWC (Top Right);

Mr. Jarrett Davis (Bottom Left); and Director Pacita Sarino of the Department of Social

Welfare and Development (DSWD)- Protective Services Bureau (Bottom Right).


Mayor Bautista gave an interesting welcome remarks on how the Quezon City Local Government continues to address child sexual abuse. He took note of the situation of the children living in the streets and how vulnerable they are to any forms of abuse. With this, he acknowledged how the Barangay Council for the Protection of Children (BCPC) continues to strive for the protection of these children.

Director Sarino delivered eye-opening remark, supported by the data on rape cases that the DSWD has served for the period of 2015. This data totaled to a number of three hundred thirty (330) rape cases between ages 14 to 17. Director Sarino encouraged the attendees to actively engage in various interventions relating to child sexual abuse.

Mr. Jarrett Davis, social researcher and consultant on Exploitation and Violence Issues, presented his research, entitled “Baseline Study on the Vulnerabilities of Street-Involved Boys to Sexual Exploitation in Manila, Philippines.” This study explores the vulnerabilities experienced by the street-working boys in Manila.

The CWC also presented its Audio Visual Presentation on CSAAW. The video highlights the commitment of youth advocates, barangay officials, parents, and NGO representatives who are committed in raising awareness regarding the prevention of child sexual abuse and exploitation.Another part of the morning activity involved the writing of pledges in the “I am the Solution” board by the attendees of the event.

Executive Director Luna concluded the morning activity by enjoining everyone to help stop child abuse cases in the Philippines continues to increase dramatically. She reiterated how it is important for the children to speak up when they experience or feel that something is uncomfortable for them. It is important to note that child sexual abuse involves not only physical touching but also other deviations as well.

A mini-concert was organized as the afternoon activity, held at the Covered Basketball Court of the Quezon City Circle. This involved interactive booths and on-stage performance by children and teens which they all enjoyed. In observance of the CSAAW, partner NGOs will be conducting their individual activities which is aimed at promoting civic engagement and public participation in this phenomenal issue on sexual abuse against children.




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Tuesday, 01 March 2016 08:58

by Department of Labor and Employment (DOLE)

Inter-Agency Council on Violence Against Women and Their Children

Click here to watch the video

Last Updated on Tuesday, 01 March 2016 10:25
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Press Release

February 1, 2016

17th Adoption Consciousness Celebration



The Adoption Consciousness Day is observed annually pursuant to Presidential Proclamation No. 72, series of 1999 to call for public attention and ensure nationwide awareness on legal adoption of orphaned, abandoned and neglected Filipino children in need of permanent home.

As of 2014, the Department of Social Welfare and Development (DSWD) served a total of 2,648 cases of neglected, abandoned and orphaned children in need of nurturing family environment.

United Nations Convention on the Rights of the Child (CRC) article 20 provides that the “State Parties shall, in accordance with their national laws, ensure alternative care for orphaned, abandoned, and neglected children.

The Council for the Welfare of Children (CWC), as the lead agency in protecting and promoting the rights and welfare of children by virtue of Presidential Decree No. 603, otherwise known as the Child and Youth Welfare Code supports the Adoption Consciousness Celebration.  Article 3 of PD 603 states that “The State upholds the right of every child to a wholesome family life that will provide him/her with love, care, understanding, guidance and counselling, and moral and material security, [and that] in cases, however, of a dependent or abandoned child, he/she will be provided with the nearest substitute to a home.”

For 2016, the theme of celebration is “Legal na Ampon Ako: Anak na Totoo” with English caption, A Child Finds Worth in Legal Adoption to sustain the effort in building awareness on the concept of legal adoption and to invite public attention on the importance of legal adoption to provide a needy child with a loving and stable family.

Family is essential to a growing child because some studies revealed the effects on the children without families as associated to a distinct group of vulnerable and at risk children referred to as “left behind”. The estimates of Filipino left behind children under the age of 18 documented around 9 million [UNICEF Study: 2008).  The study of  Dizon-Anonuevo & Anonuevo in  2002 documented intense longing for their mothers of some school aged children who manifest poor school performance or misbehaviors as signals of their  negative emotions and expressions in seeking out of both love and attention.

The joint research DSWD and Atikha Overseas Workers and Communities Initiative Inc. in CY 2013 entitled “Rapid Assessment of Programs and Services for the Families Left Behind of Overseas Filipinos and the Social Cost of Migration” enumerated the following interrelated issues: Psychosocial and emotional impact among left-behind  family members; Vulnerability issues such as youth delinquency; teenage pregnancy, drug addiction, anti-social behaviour, school drop-out; incest rape, pre-marital sex, and sexual abuse of children.

The activities for 2016 Adoption Consciousness Celebration are:  1)  Press Conference and Photo Exhibit (kick-off activity) on February 15, 2016 at PIA Auditorium, Visayas Avenue, Quezon City with Hon. Secretary Corazon “Dinky” Soliman (TBC) and Usec. Vilma Cabrera as panelist; 2)  Adoption Forum on February 19, 2016 at Bulwagang Karunungan, DepEd, Pasig City; 3)  Adoption Help Desks and Photo Exhibits on February 21-22, 2016 at Market-Market, Trinoma, Festival Mall and SM Malls; 4) Regional Convention on Adoption on March 5, 2016; and, 5)  Grand Finals on Oratorical Contest on April 4, 2016 at DepEd, Central Office.

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Ms. Ma. Edna L. Estal

Public Affairs Information Office; Tel. No. 7811039 local 1005

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